The primary distinction between organic SEO and local SEO is their respective focuses. Although organic SEO improves a website’s exposure in unpaid search engine results, local SEO focuses on making a website more visible in local search results. Because it is only pertinent to visitors looking for local companies or services, local SEO is more geographically constrained than organic SEO.
While organic SEO increases a website’s presence across all search engine results, it is more relevant to a broader audience.
Importance of Keyword Research in SEO
Keyword research is an essential part of SEO because it enables website owners to comprehend the precise words and terms that their target audience uses to look for goods or services linked to their brand; website owners can improve their websites’ content and structure to better match users’ search intent by locating these keywords. It may therefore result in more organic website traffic for the website.
Several tools that examine search volume, competition, and related search phrases can use for keyword research. Website owners can identify the most valuable keywords to target for their company by examining these variables.